News

13 August 2014

Local business woman finalist in the Women of Influence Awards 2014

Carla Forbes has been selected as a finalist in the Local & Regional category for the Women of Influence Awards 2014. The Awards celebrate energetic woman who are helping shape New Zealand’s future. Carla was chosen as a finalist in the local and regional influencer’s category.

As an experienced business woman, she is fiercely committed to growing business in Southland, enhancing the regions perception to grow investment and opportunities for businesses in the Southland area. Carla owns Southland’s principal marketing consultancy; Market South. Her passion for business sees her invest wholeheartedly in her work; going over and above her role through involvement in strategic sessions for the companies she works with, assisting with business direction and helping them look for opportunities to grow their market share.

Carla is the Vice President of the Southland Chamber of Commerce. She has worked consistently hard in this role and rallies support for the Chamber of Commerce at every opportunity. As this is a non-paid appointment, her involvement in the Chamber is based on her passion for Southland business. Carla was the original Chair of Glass Elevator, a networking group for professional women. This group continues to a very successful entity connecting women in business to prosper and network. Carla has since stood down as the chair and is now an active committee member.

Keeping check on the Southland business community being actively involved wherever possible is second nature to Carla. She sits on the Southern Institute of Technology Post Graduate Business Diploma advisory committee, this again is a non-paid appointment – she does this purely to assist the next generation of business leaders and young entrepreneurs.

Carla is one of Invercargill and Southland’s biggest advocates, she is outspoken on the region’s perception, having a direct correlation to its economic prowess. Her company, Market South, produces visitor publications, events calendars and visitor maps. Carla believes that by getting people to experience Invercargill and Southland at its best, in turn they become advocates, enhancing the regions perception.

In an effort to drive business interest in the South, Market South also produced an annual culture and lifestyle magazine, The Life. The Life’s purpose is to shift prevailing perceptions of Invercargill and Southland. A huge undertaking for Market South, the magazine has been met with positive market feedback and is being used in numerous official capacities.

Eagerly giving her time to shift perceptions of the region and enhance commercial opportunities, Carla has been appointed to the South Island Community Panel for NZ Oil and Gas, the appointments key function is to facilitate open and transparent communication with the local community. Carla is also a trustee of Dog Island Motu Piu. This trust is a first of its kind in New Zealand since the DOC restructure, with the restructure emphasising the importance of partnerships between public and private sectors. Carla is one of nine independent business leaders appointed as trustees of the island, with the aim to work on the restoration, protection and public education project.

To be nominated as a finalist is an excellent achievement. The winners of each category, along with the supreme winner will be announced at a Gala Dinner on Wednesday 8 October at SKYCITY in Auckland.

For more information

Sarah Hannan

021 2444435

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